With 15 years experience, veteran publicist slash comedian Melissa Lively has been instrumental in developing and executing some of the largest and most successful publicity campaigns for a wide range of lifestyle, real estate, luxury, hospitality and entertainment companies and brands in Arizona, across the West Coast and in the United Kingdom. Her multi-dimensional public relations, strategic marketing and branding programs have put Lively and her expertise in high demand.
As a stand up comic, writer, producer, and television host, Lively is noted for her often controversial comedic persona—heavily self-deprecating or sharply acerbic. On stage, Lively hilariously portrays a host of characters and unmistakable comic identities including Ari Gold’s female counterpart Melissa Reinbows, Retired Instagram Model, DJ Reinbows, and Saddest Little Girl in Ibiza.
Experience is paramount at TBCPR. We know what it takes to secure news coverage because we know the newsroom inside and out. Prior to entering the PR world, Lively was the co-host of ‘Arizona Entertainment Weekly on KPHO-CBS 5.
In 2006, Lively departed the on-camera world to focus her career on public relations and strategic marketing. With a laser-focused strategic vision and unparalleled newsroom experience, Lively quickly ascended in the PR world, leading to high-ranking executive positions for top public relations firms in Los Angeles and Phoenix and highly coveted consulting positions in London and Hong Kong.
Much of Lively’s PR early career was spent between Los Angeles and Phoenix representing the biggest names in entertainment, fashion and luxury brands with celebrity clientele for some of the top agencies in Beverly Hills. From Sundance Film Festival to London Fashion Week, Lively has built a global network that brings high-profile brands and fresh concepts to Arizona. Her unique approach to lifestyle PR, events and entertainment was the first of its kind in Arizona, which is why TBCPR is proudly known as the pioneering lifestyle PR firm in Arizona.
Now back on stage and in front of the camera, Lively’s comedic pursuits reflect on an over-the-top jetsetting lifestyle and a wild and colorful PR career. Recent comedic accolades include writing stints for Netflix is a Joke radio, the Jimmy Kimmel Writers Club and Don’t Tell Comedy.
Known throughout Arizona as a key tastemaker, connector and influencer, Lively has spent nearly a decade and a half behind the camera building one of the most respected names in public relations on the West Coast. It is through her expertise that TBCPR has become Arizona's leading lifestyle public relations firm with an arsenal of awards like "Best PR Firm”, "Most Influential" and "Best Social Media Company" by respected publications including the Phoenix Business Journal, Modern Luxury, Ranking Arizona, The Arizona Republic, Arizona Foothills Magazine, Inc. Magazine and others.
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